Elanpro, a prominent commercial refrigeration company, recently made a strategic move by acquiring a 41% stake in Wendor, a smart vending startup. This acquisition aligns with Elanpro’s vision to spearhead the retail industry’s transition towards AI and IoT-driven solutions.
The partnership between Elanpro and Wendor is poised to bring about significant growth opportunities for the latter. By tapping into Elanpro’s extensive network and expertise in the food and beverage retail sector, Wendor aims to fast-track its expansion in the cashless vending market. Additionally, Elanpro will provide invaluable support to Wendor in setting up manufacturing capabilities and navigating regulatory changes, particularly those related to Bureau of Indian Standards (BIS).
This strategic deal is not just about financial investment; it’s about creating a synergy that will enhance market reach, boost sales and service support, streamline logistics and finance functions, and fortify marketing infrastructure for both companies.
Wendor, founded in 2017 by Ayush Pahwa, Lakshit Anand, Chaitanya Marwaha, and Harsh Gautam, has made a mark in the industry with its smart vending machines powered by a proprietary SaaS platform. These machines are designed to dispense a range of items, including snacks and beverages, using cutting-edge technologies such as AI and IoT for real-time monitoring and stock management. With 1,200 kiosks already sold across 60 cities, Wendor has ambitious plans to sell 15,000 machines in the next five years. The collaboration between Elanpro and Wendor is projected to generate an impressive Rs 20 crore in annual revenue by FY26.
Elanpro, with its establishment dating back to 2009, specializes in providing refrigeration products to sectors like hospitality, retail, and pharma. In 2024, the company raked in Rs 276 crore in revenue, showcasing its robust presence in the market. By investing in innovative startups like Wendor, Elanpro aims to solidify its position in the industry and stay ahead of the curve.
The partnership between Elanpro and Wendor is not just a business deal; it’s a strategic alliance that promises growth, innovation, and success in the dynamic landscape of retail and technology. This collaboration sets the stage for both companies to leverage their strengths, drive innovation, and carve a niche for themselves in the competitive market.
