In an exciting development that is set to make waves in India’s beauty and personal care industry, Hindustan Unilever Ltd. has recently announced a major acquisition deal. The FMCG giant has secured a 90.5% stake in Jaipur-based skincare and haircare brand, Minimalist, in a deal valued at a pre-money enterprise worth of Rs 2,955 crore. This deal marks one of the largest direct-to-consumer deals in the industry and is certainly making headlines.
Minimalist, founded by brothers Mohit Yadav and Rahul Yadav, has quickly gained popularity since its launch in 2020. The brand has positioned itself as a pioneer in transparent skincare and haircare products, with a focus on science-backed formulations under the tagline #HideNothing. Minimalist’s range of products, including serums, toners, and moisturizers, have garnered a loyal following and are available on various e-commerce platforms.
Despite its relatively young age, Minimalist has shown impressive growth and profitability. The brand’s turnover has seen a significant increase over the years, reaching a remarkable Annual Revenue Run Rate (ARR) exceeding Rs 500 crore. Additionally, profits have more than doubled, showcasing the brand’s strong financial performance.
Prior to the acquisition by HUL, Minimalist had notable investors, including founders Mohit and Rahul Yadav, Peak XV Partners Venture Investments VII, Surge Ventures II, and Twenty Nine Capital Partners. The deal with HUL is expected to bring substantial returns for investors and founders alike, with Peak XV Partners set to realize significant gains from their original investment.
With HUL’s backing, Minimalist is poised for even greater success. The acquisition will provide the brand access to a wider distribution network and enhanced resources, while maintaining its core values of transparency and product efficacy. This strategic move is set to propel Minimalist to new heights in the beauty and personal care industry.
Overall, this acquisition marks a significant milestone for both HUL and Minimalist, signaling a new chapter of growth and opportunities for the skincare and haircare brand. The future looks bright for Minimalist, as it continues to innovate and redefine the beauty industry landscape with its science-driven approach and commitment to transparency. Disclaimer: The following article has been rewritten based on the instructions provided by StartupMagz.com for educational purposes only. The content is not a direct representation of any existing article or publication.[/gpt3]
